Gladful
The Problem:
Gladful was investing heavily in performance marketing but had minimal organic search presence. As a health food brand competing against established players, they needed organic to become a sustainable growth channel.
Goal:
Full-Service SEO + Content & Product Page Strategy + Technical SEO
The Challenge
Gladful had a strong product and loyal customers, but their organic channel was almost non-existent. In the competitive health snack space, organic visibility is critical for sustainable growth.
Website not mobile-optimized with poor PageSpeed scores hurting rankings and conversions
Underutilized search terms — key health snack queries not targeted on any page
Missing or shallow category page content failing to satisfy search intent
Limited keyword rankings — virtually invisible for non-branded food searches
Project Goals
Our goals centered on making Gladful visible to health-conscious consumers at every stage of the purchase journey — from discovery to transaction.
Capture visibility for non-branded snack and health food terms
Build consistent organic traffic as a reliable growth channel
Generate organic revenue that reduces dependence on paid ad spend
#1 positions for brand-defining queries like 'high protein snacks India'
Our SEO Strategy
Technical SEO
Mobile optimization and PageSpeed improvements across all product and category pages
Fixed crawl errors, duplicate content issues, and structured metadata
Core Web Vitals improvements to meet Google's page experience standards
Content & Keyword Expansion
Built recipe and ingredient-led content targeting health-conscious parent searches
Monthly blog cadence: nutrition guides, parenting content, quick meal prep
Ingredient spotlight content ('why no maida', 'hidden protein snacks') for brand awareness
Link Building & Internal Architecture
Strategic internal linking connecting blog content to product collection pages
Backlink acquisition from health, parenting, and food industry publications
Guest content on health and nutrition platforms for editorial authority
Results After 12 Months
Featured Wins
#1 ranking for 'high protein snacks' — the brand's most competitive target keyword
Blog traffic became a significant organic revenue driver within 8 months
SEO-attributed revenue surpassed paid media revenue in month 10 of the engagement
Client Testimonial
“Our paid media was doing okay, but we knew we needed organic to scale sustainably. RankSpark built us a content strategy that actually converts. The fact that SEO is now outperforming paid in revenue is something we didn’t expect this fast.”
Roshni Bhardwaj
Co-Founder, Gladful
