BeatO
The Problem:
BeatO, India's leading online diabetes care platform, was scaling rapidly through app adoption but had virtually no organic reach on Google. Despite offering a comprehensive diabetes management solution, they relied almost entirely on paid channels for customer acquisition.
Goal:
Full-Service SEO + Health Content Marketing + Technical SEO
The Challenge
BeatO had built a powerful diabetes care product but their organic channel was completely untapped. Competing in the health space requires E-E-A-T authority, deep content, and strong technical foundations.
Low domain authority (DA <20) — unable to compete for health-related searches
Under-optimized product and category pages missing key transactional keywords
Minimal non-branded keyword presence — virtually invisible outside brand searches
Unstructured blog with no pillar page strategy or topical authority buildup
Project Goals
Our goals centered on making BeatO the dominant organic destination for diabetes care information and products in India.
Boost organic visibility for glucometer, diabetes diet, and blood sugar management terms
Increase domain authority and drive organic revenue growth
Rank #1 for high-volume keywords: glucometer strips, type 2 diabetes, diabetes meal plans
Grow organic customer acquisition and reduce overall customer acquisition cost
Our SEO Strategy
Technical SEO & Site Audit
Comprehensive technical audit addressing crawl errors, indexation, and site architecture
Core Web Vitals optimization for mobile — the primary device for BeatO users
Schema markup for medical/health content and product pages
Keyword & Content Optimization
Built topical authority across 200+ diabetes management, diet, and monitoring topics
Created pillar pages and content clusters for core keyword categories
Optimized all product pages for high-intent transactional searches
Link Building & Authority Building
Acquired authoritative backlinks from health publications and medical directories
Developed E-E-A-T signals through expert-authored and medically reviewed content
Built brand citations across health and wellness platforms
Results After 6 Months
Featured Wins
Page 1 rankings for 'glucometer strips', 'diabetic meal plans', and 'sugar monitoring app'
Domain authority grew from under 20 to 52 within the engagement
Over 8,700 keywords now ranking — up from ~1,000 at start of engagement
Client Testimonial
“Our SEO growth with RankSpark has been unbelievable. They didn’t just improve our rankings — they fundamentally changed how we think about content and organic growth. The results have exceeded every expectation.”
Marketing Director
Marketing Director, BeatO
