Amthor International
The Problem:
Amthor International, a leading tank truck manufacturer, had minimal organic visibility outside branded terms. Their legacy site structure was creating technical SEO barriers, and key product landing pages were underperforming despite strong brand recognition in the industry.
Goal:
Grow organic search traffic by 150%+ within 12 months, establish top-10 rankings for commercial tank truck keywords, and increase qualified inbound leads from organic search.
The Challenge
Amthor International had strong brand equity but almost no organic presence for the commercial and product keywords that drove new customer discovery.
Minimal organic keyword visibility outside of branded terms
Poor-performing landing pages for key products (refined fuel, septic, vacuum trucks)
Several technical SEO issues due to legacy site structure including 98+ broken links
No structured content strategy or internal linking plan to drive authority
Project Goals
Our goals with Amthor were centered on measurable business outcomes — not just rankings.
Achieve Top 10 rankings for 80+ commercial intent tank truck keywords
Grow monthly organic traffic by 150% within 12 months
Increase organic-generated leads per month from ~20 to 60+
Fix all technical SEO barriers and improve Core Web Vitals scores
Our SEO Strategy
Technical SEO Overhaul
Rebuilt site architecture to improve crawlability and indexation
Fixed 98+ broken links and 404 errors across the domain
Optimized Core Web Vitals — LCP, FID, and CLS improvements
Implemented structured data (Schema.org) for products and manufacturer pages
On-Page & Content Strategy
Created 15+ SEO-optimized landing pages for each product category
Published 2 high-authority blog posts per month targeting informational queries
Strategic internal linking connecting product pages to supporting content
Meta title and description optimization across all 80+ indexed pages
Keyword & Competitive Research
Identified 80+ commercial intent keywords with realistic ranking potential
Mapped keyword clusters to existing and new pages for maximum coverage
Competitor gap analysis to find underserved search opportunities
Results After 10 Months
Featured Wins
Page 1 rankings for 'refined fuel trucks', 'septic trucks for sale', and 'vacuum truck manufacturer'
Organic traffic surpassed all paid channels combined within 10 months
Featured snippet captured for 'how to spec a tank truck' — a high-intent informational query
Client Testimonial
We've been manufacturing tank trucks for decades but never had a strong online presence. RankSpark completely changed that. The organic leads coming in now are some of the best quality we've ever seen — people who clearly know what they want.
Client Representative
Marketing Manager, Amthor International
